Posts Tagged with: Analytics

10 posts found

The Live Stream Metrics that Matter

6 MIN TO READ As you start to live stream more and more, you’ll naturally want to know how your broadcasts are performing with your audience. To that end, SproutVideo provides detailed metrics both during and after your live stream. Still, all those data points can only do so much for you if you’re not sure what to look for. Whether you’re trying live…

How to Tie Revenue to a Specific Video

6 MIN TO READ Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to…

How to Use Video Analytics to Measure Traction In Each Stage of Growth

5 MIN TO READ Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business,…

How to Determine the Efficacy of B2B Video Campaigns

8 MIN TO READ B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos. For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your…

Video Marketing Lessons From Auto Body Repair Shops

4 MIN TO READ Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business. As a business that relies heavily of word-of-mouth and referrals, auto body…

How to Stay Relevant: Using Video to Reach a New Audience

4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…

How to Track and Improve Viewer Engagement

3 MIN TO READ You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers? Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering…