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Posts Tagged with: Engagement

41 posts found

The Science Behind the Role of Emotions in Video Sharing

5 MIN TO READ If you want someone to share your videos, you first have to understand what might motivate them to do so. As it turns out, when a piece of content elicits an emotional response from the person viewing it online, the chances that they’ll share it go way, way up. But, why? Here’s an in-depth look at the science behind why…

Weird Videos that Work: Inspiration from 6 Unexpected Places

4 MIN TO READ Sometimes inspiration for great videos comes from places you’d least expect. In this post, we’re looking at some unconventional—yet surprisingly popular—models of engaging video. In our analysis, we extrapolated what makes these videos effective, despite being more than a little odd. Keep reading, and you’ll see what we mean.

Five Steps to Acquire and Grow Your Audience

4 MIN TO READ Whether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.

Does Video Quality Matter?

3 MIN TO READ Whether or not a video has to be high definition (HD) is rarely questioned during the production phase. In fact, at SproutVideo, there is hardly any circumstance in which we would recommend using a standard definition (SD) video camera. It is a nearly universal truth that video has to be HD. As with any nearly universal truth, it is absolutely…

How to Understand Viewer Personas to Drive Video Engagement

4 MIN TO READ Ever spend a ton of time and money producing a video, only to get a lackluster number of plays, and zero engagement from your viewers? Clearly, you missed the mark somehow. We all have at some point. The key is to learn how to avoid falling flat with your video content. By researching your audience, and understanding your target viewers, you…

Video Marketing Lessons from the Fitness Industry

4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…

How to Make Your Site a Destination for Online Video

4 MIN TO READ If you are doubling down on video, then you need to make your website a go-to place for online video content. Understanding where viewers are watching your videos, the video content they are consuming, and how they are discovering videos are the three keys to creating a website that becomes a destination for online video. We will breakdown each of…

What is a High Performing Video?

6 MIN TO READ Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help. Here’s a brief overview of the metrics that we think will…