Posts by "Laci Texter"

177 posts found

Five Inspiring Examples of Brand Building with Video

3 MIN TO READ When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video…

Team Talk: 10 Ways to Make Video a Part of Your Weekly Roundup

3 MIN TO READ Communication is an important part of any thriving business. Chances are you spend a lot of time sharing company updates and ensuring all team members are on the same page. Unlike long emails or lengthy documents from the marketing department, video is a quick, effective way to get your message across to colleagues. We share our top 10 tips for…

A Breakdown of the Cannes Lions 2016 Video Trends

3 MIN TO READ In 2015, Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. In this post, we’re looking at the trends and see what they mean for videographers.

How to Produce High Quality Videos on Your Own

6 MIN TO READ Spielberg doesn’t do it alone. Neither do the Coen brothers. So how on earth can you make a decent, shareable video by yourself? The good news is that with a few clever hacks, one-person marketing teams can produce great video. In this post, we’ll walk you through the exact steps you need to take to get set up for success…

10 Ways to Use Video to Market Locally

3 MIN TO READ In today’s hyper-connected economy, it sometimes seems like all advice and resources are aimed at helping you reach a global market—but for a lot of businesses this isn’t necessarily the best strategy. Plenty of businesses still thrive in the style of brick-and-mortar, believe it or not! And you might not realize it, but online video is great for helping you…

Filming Food: What You Need to Know

6 MIN TO READ If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’…

6 Easy Ways for Videographers to Give Back

3 MIN TO READ There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…