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Post Category: Business

Video Marketing for Your Small Business: Law Firms

5 MIN TO READ Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry. So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need….

10 Best Practices for Creating an Engaging Video Learning Center

8 MIN TO READ Keeping up with the pace of change in the modern world can feel overwhelming. After a long day, it requires a lot of discipline to pick up a book or go to a talk. Even reading an article can inspire pangs of guilt when to-do’s are piling up on your desk. This is exactly where video learning centers come in….

Video Marketing for Your Small Business: Clothing Boutiques

4 MIN TO READ How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video. A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors…

7 Types of Corporate Video You Can Make In The Office

7 MIN TO READ Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin. We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office. We’ve gathered the top seven types…

8 Powerful Reasons to Use Viewer Logins For Your Videos

5 MIN TO READ Sometimes, you don’t want the whole world to see your video. In fact, many of the businesses we talk to are more concerned about the privacy of their videos than anything else. Issuing a login to viewers, with which they can access your videos, is a highly secure and easy way to share your content. It’s simple to setup, straightforward for…

10 Major Predictions for Online Video in 2017

4 MIN TO READ The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception. From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments. But, we believe the best is yet to come. To help you…

How to Stay Relevant: Using Video to Reach a New Audience

4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…

End of Year Wrap Up Tips for Video Marketers

4 MIN TO READ Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…