One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…
4 MIN TO READA thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors. Of course, working with brand ambassadors is nothing…
4 MIN TO READNeed to make a video, but don’t have a camera? No problem! There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more…
7 MIN TO READThe first scene of any video is arguably the most important. This is true for feature-length films, just as much as for short corporate videos. It introduces the audience to the plot, and provides the context they need to navigate the rest of the video. Ideally, it piques their interest, and convinces them they need to find out what happens…
5 MIN TO READA well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
5 MIN TO READWhether you’re filming in a studio, an office, or even outside, setting the stage for your video is incredibly important. Proper set design will help you avoid common pitfalls, and ensure your shoot goes as smoothly as possible. Read on for the six keys to setting the stage for success.
5 MIN TO READIs your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry. So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need….
5 MIN TO READRepeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers? The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your…
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