Even seasoned video marketers wonder from time to time whether they’re creating the right videos to push viewers along the various stages of the sales funnel. Are your marketing videos moving viewers from the awareness phase through to the purchase phase? Are there any gaps in your video marketing strategy? In this blog, we look at the different stages of the sales…
4 MIN TO READAudiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side. A viewer that has been well and truly charmed is one that will tell others about the video they have seen and…
4 MIN TO READThis post contains spoilers! Hurry up and finish Season One of HBO’s Westworld before reading if you haven’t done so already. If you obsessively watched Westworld Season One over the past couple months, you might have caught onto some of their tricks. For instance, the multiple timelines, whether or not certain people are “real,” and when characters are acting under their own…
4 MIN TO READWouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!” Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading…
5 MIN TO READIs it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…
4 MIN TO READGrowth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.
3 MIN TO READMaking an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!
4 MIN TO READEver wonder exactly who is watching your videos? If you use the viewer tracking features SproutVideo offers, you can actually find out.Here’s the nitty gritty on exactly how to set it up, and how to leverage viewer tracking in different ways to help your business grow.
5 MIN TO READ
