4 MIN TO READ Gamification is an innovative way to interact with an audience and keep consumers invested in your brand. Gamification refers to a process by which you motivate people to take certain actions by leveraging elements common in games. Think bonus points, leveling up, progress tracking, special features, or challenges. Here are eight tips for incorporating different elements of gamification into your…
3 MIN TO READ To keep your video library organized, it’s necessary to periodically prune your videos and make room for new ones! Here are ten reasons you might choose to delete a video you currently have hosted on your website.
3 MIN TO READ (Photo Credit: Jacob Lund at Shutterstock) You poured your heart and soul into your video, but when you released it… crickets. If you’re trying to do everything right, but still are not gaining much traction, there could be a reason for it! Take a look at these thirteen common mistakes that can turn off your viewers, and learn how to…
2 MIN TO READ Inspired to create online videos for your brand, but unsure where it makes sense to host them on your website? We came up with a list of six places that can use a little video love.
3 MIN TO READ A common woe among people who would like to use video in their online marketing strategy is that their industry is just too boring. If you are one of them and are still racking your brain to come up with fun and interesting content for your videos, here are seven ideas to help you get started!
2 MIN TO READ The 67th Annual Tony Awards went off without a hitch last night at Radio City Music Hall in New York City. Whether you’re a theater buff, or have no idea about life on stage, here are some great tips to use in your online hosted videos taken straight from the crème de la crème of the U.S. theater scene.
3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…
3 MIN TO READ Throughout the years, producers have worked with animals to create some of the most memorable commercials. Who can forget the “¡Yo quiero Taco Bell!” chihuahua, the Bush’s Baked Beans Golden Retriever Duke, Bud Light’s Bull Terrier Spud McKenzie, or the Cadbury Bunny? Each of these commercials proved a hit for adults and children alike. Cadbury even took it a step…
