Articles about the fast-growing video ads market are everywhere these days. Many focus on the opportunities presented by the explosive growth of this advertising medium, with some even predicting the demise of TV advertising. However, some hit the nail on the head and decry the rampant fraud plaguing video ads. Although several different flaws in the system have been rightly…
3 MIN TO READNo video exists in a vacuum. It’s really important to consider the context of any video you create. For a simple starting point, what does the site look like where you are embedding it? What broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your…
3 MIN TO READMobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional…
3 MIN TO READVideo marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
3 MIN TO READWhether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.
4 MIN TO READVideo ads have increased dramatically in popularity in the last few years. A relatively new technology, video ads are growing at double digit pace – as much as 40-50% year on year. Last year, marketers spent an estimated $4 billion on video ads, roughly double what was spent in 2010 and potentially reaching over $9 billion in 2017. So why…
5 MIN TO READThe luxury housing market has rebounded from the Great Recession. Above a certain price point, however, it’s common for houses to linger on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have…
4 MIN TO READThe popular image of the cattle industry harkens back to the cowboys of the wild American west, with rodeos and large herds roaming the plains. However, do not make the mistake of thinking of it as an antiquated industry with little innovation or forward progress. Sure, cattle farming looks very different today after a period of scientific advancements in how…
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