Post Category: Video Marketing

211 posts found

How to Leverage Video in Your Email Marketing Strategy

3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.

How to Use Video to Improve Your Paid Search Campaigns

2 MIN TO READ There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…

Video Meets Snail Mail

1 MIN TO READ SproutVideo is excited to share a super cool little video innovation – just in time for the holidays! If you are lucky enough to live in Australia, you have a new option for seasons’ greetings. Their unexpectedly innovative national post service developed a video-enabled stamp for packages and regular mail.

How to Use Video for Lead Generation

2 MIN TO READ SproutVideo offers some great tools for leveraging your video content in your marketing strategy. Starting with the basics, in any industry and with any business model, you have to understand your targeted audience. Our analytics and engagement stats enable you to gain a deep understanding of the ‘who, what, where and how.’ Knowing that most people are watching your videos…

What a Tease! Promoting Your Videos on Instagram

3 MIN TO READ Instagram has exploded in popularity. It’s become a crucial part of effective social media strategies. And, now is the perfect time to hop on board the train and use this platform to promote your site’s videos. Here are eight inspiring ideas for ways to use Instagram to pique your audience’s interest.

Top 12 Characteristics of a Powerful Spokesperson

3 MIN TO READ Flo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…