If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…
3 MIN TO READWebinars are one of the most used and abused business tools out there. They can be employed in many different ways for a multitude of aims, but that also means there is a lot of potential for misuse and missteps. The goal of a webinar and its target audience mean there are nuances to how they should best be used….
5 MIN TO READNot too long ago, print newspapers were declared dead in the water. The recession was brutal to businesses built on paper subscriptions, and many industry players were consolidated or shuttered as readership dropped and their ad revenue model unraveled. The New York Times is one of the few that emerged with a better online business model for content delivery, subscription…
3 MIN TO READFew people have managed to maintain a positive and interesting public persona for as long as George Takei. Best known for his role as Hikaru Sulu in Star Trek, George Takei is now known for his hilarious social media posts, and his far more serious stance on social justice and marriage equality. Putting politics aside, George Takei is a serious…
2 MIN TO READArticles about the fast-growing video ads market are everywhere these days. Many focus on the opportunities presented by the explosive growth of this advertising medium, with some even predicting the demise of TV advertising. However, some hit the nail on the head and decry the rampant fraud plaguing video ads. Although several different flaws in the system have been rightly…
3 MIN TO READNo video exists in a vacuum. It’s really important to consider the context of any video you create. For a simple starting point, what does the site look like where you are embedding it? What broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your…
3 MIN TO READMobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional…
3 MIN TO READVideo marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
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