5 MIN TO READ In this guest post from Motion Array, learn how to design and use motion graphics in your videos. There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics…
7 MIN TO READ First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away. If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps…
3 MIN TO READ As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…
4 MIN TO READ When it comes to getting the right feel for your videos, anticipating your audience’s emotions is key. For lessons on how to do it right, who better to look to than one of the greatest filmmakers of all time, and arguably the master of visual narrative, Alfred Hitchcock? In a fifty-year film career, Hitchcock pioneered a number of visual effects…
3 MIN TO READ Maybe you already own a GoPro or HD video-equipped drone, or maybe you’re thinking of investing in one to bring an element of epicness into your videos. In either case, GoPro and drones have a lot to offer in terms of drama, with the ability to capture powerful new perspectives that translate into amazing video moments. Here are the basics…
3 MIN TO READ You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company…
3 MIN TO READ The specific location where you film your next project is of utmost importance to the final product. Your chosen space will impact everything from the screenplay, to the audio and visual setup of your shoot. Here are the key environmental elements you need to be aware of. We’ve also and ways to adapt to them to ensure the best possible…
5 MIN TO READ There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. The following is a guide to the right settings to use, and some key definitions, to…
