3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
2 MIN TO READ What is it about the long, continuous shot that is so compelling? It’s one of those holy grails of film; a scene that is so strong, the actors so on-point, the camera work so artful and accurate that the scene basically stands on its own, no editing needed. Yes, the long take belies skill and a mastery of form—but it…
3 MIN TO READ Occasionally, a video comes along that knocks everyone’s socks off. Whether it’s because it’s brilliantly planned, brilliantly executed, capitalizes on a fabulously unlikely moment, gets a lucky shot—some videos just grab you. It’s that magic formula that everyone who makes video is dying to figure out. So what about when that amazing thing happens not once, not twice, but four…
3 MIN TO READ Have you noticed that the “clean line” look is dominating high-end marketing in the last few years? Of course you have. When it comes to video, everyone from tech brands to musical brands to Instagram personalities have deployed minimalist tactics to achieve some pretty amazing results. What exactly do I mean by minimalist tactics? We’re talking about videos that cut…
5 MIN TO READ Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
3 MIN TO READ It’s been awhile since we pointed you toward the best in video editing apps, although creating high-quality video on the move has become an increasingly regular tactic for many brands. Not only are many mobile devices now capable of capturing video to a professional standard, but born-mobile video is also potentially better suited for addressing the mobile marketplace—a fact that…
4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
2 MIN TO READ Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare. In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to…
