6 MIN TO READ If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’…
3 MIN TO READ Sophisticated special effects can give your video a real boost! When used correctly, you will see genuine engagement, more shares, and increased sales leads. Learn more about the techniques you can use to make your videos stand out from the crowd with our simple guide.
6 MIN TO READ In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety…
2 MIN TO READ Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again! Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far…
4 MIN TO READ Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film. Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has…
3 MIN TO READ Very few people feel totally natural in front of a video camera. In fact, several people I know who speak in front of large audiences on a fairly regular basis, with plenty of confidence and charisma, freeze up when it’s just them and a camera. It’s hard to put a finger on exactly why this happens; part of it is…
3 MIN TO READ Are you ready for summer?? Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind. What…
4 MIN TO READ Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
