5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
3 MIN TO READ As marketers, we are always seeking new ways to connect with our audience. At SproutVideo, our mission is to put creativity back in marketers’ hands, taking video to the next level by empowering our users to use high-quality video throughout their marketing efforts. With intuitive, powerful tools like embedded video, video analytics, mobile playback, and a high level of security,…
Check out this recording of our live stream with Lemonlight to learn exactly which types of videos will get the best results when used with different video marketing tools and tactics. We’ll be looking at lead capture, video SEO, calls-to-action, and more.
5 MIN TO READ We just released live streaming on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and viewed by…
8 MIN TO READ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support…
7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…
5 MIN TO READ Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience. What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as…
10 MIN TO READ One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least…
