4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader? In this post, we’re going to share practical advice on using video to accelerate…
4 MIN TO READ With Thanksgiving week upon us, it’s time to reflect on all the ways in which life has been particularly kind to us. We are thankful for so many things here at SproutVideo. Our amazing customers, friends and family, our new offices, a remarkably warm and sunny fall in NYC, and all the delicious pizza and tacos at our doorstep, just…
3 MIN TO READ If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.
8 MIN TO READ Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.
5 MIN TO READ Video isn’t one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts. In order for video to…
4 MIN TO READ The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands…
6 MIN TO READ In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
