3 MIN TO READ Hey, remember that phrase “snackable content”? In a recent post, we talked to you about how social video is the new SEO, and we ever-so-briefly mentioned the importance of content being easy-to-digest and easy-to-share, ie. “snackable.” We quickly realized that snackable content is a whole post unto itself, so to do it justice, we’re going to spend a bit of…
5 MIN TO READ Image Credit: Freepik The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention. Not surprisingly, many…
2 MIN TO READ After a rapid rise that began more than a decade ago, video is now the predominant way of sharing information online. But, what does all this growth mean for video? Where do we go from here? In this post, we take a global perspective on the evolution of online video. We highlight key video trends and video leaders on every…
3 MIN TO READ After many, many months of hard work at SproutVideo HQ, we are extremely excited to release our video website features as a part of our core platform offering. These easy-to-use, beautiful, and powerful video sites are now available at no extra cost with all our existing pricing plans for all our customers. We added features, themes, and a fancy new…
4 MIN TO READ It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics,…
3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….
3 MIN TO READ Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help…
3 MIN TO READ If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…
