4 MIN TO READ There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…
3 MIN TO READ YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube…
3 MIN TO READ Update: We added themes and a video site editor to significantly improve the look and feel of these sites. Read about it in this blog post! Update #2: We launched our video websites out of beta! You no longer have to make a request to have these features added to your account. You can just open a free trial account…
4 MIN TO READ Great – you finally finished that video you have been working on for what seems like forever. It’s ready to share with the world! Now, the big question is, “how do I get people to watch my awesome video?” Sometimes, high production value and a great script aren’t enough. You need to employ specific strategies and tactics to get people…
3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.
2 MIN TO READ There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…
2 MIN TO READ SproutVideo offers some great tools for leveraging your video content in your marketing strategy. Starting with the basics, in any industry and with any business model, you have to understand your targeted audience. Our analytics and engagement stats enable you to gain a deep understanding of the ‘who, what, where and how.’ Knowing that most people are watching your videos…
