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All Posts

Staying Safe on Set in a Pandemic

6 MIN TO READ Is it possible to run a shoot safely in a pandemic? It’s been several months since the world came to a screeching halt, and many of us are eager to get behind or in front of a camera again.  However, the stakes are clearly high. For cast and crew, and anyone close to them, a serious illness could be a…

Ten Lessons From Ten Years in Business

8 MIN TO READ SproutVideo is celebrating ten years in business! That’s ten years of growth as a bootstrapped company, and unrelenting focus on all things video. Here are our top takeaways from what we’ve learned over the past decade, and what we’re excited about for the future. 1. Video Will Keep Getting Easier, and Harder, to Produce On its face, that’s clearly a…

How to Choose the Right Encoding Software for Live Streaming

5 MIN TO READ Ever wonder how a video feed from a camera is converted to a live stream online? The answer is encoding software, a type of video software that can take a video source and transcode it in real-time into a format that can be streamed online. In this post, we’ll be taking a look at six different options for encoding software….

How to Live Stream Your Next Company Event

5 MIN TO READ As many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…

Ten Common Video SEO Pitfalls to Avoid

5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…

Behind the Scenes of Our First Live Stream

6 MIN TO READ Live video is an incredibly powerful way to drive viewer engagement when done correctly. Forget stale straight-to-camera presentations. Today, we’ll show you how to take your live stream to the next level by mixing in multiple presenters, slides, and video inputs.  Using our first live stream demo as an example, we’ll cover the camera gear, software, and creative elements you…

Why How-To Video Content is SEO Gold

8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…

How to Pull Off a Multi-Source Live Stream

6 MIN TO READ Have you ever seen a live stream where there are multiple people, slides, images, or cameras? Then thought to yourself, how are they possibly doing all of that? Well, in this episode of our How To Video: Live Streaming series, we will be going over how to successfully execute a multi-source live stream. In this post we’ll cover the benefits…