4 MIN TO READ The image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video: Camera series. However, a lot of the difference also comes down to what happens to the image data after it hits the…
5 MIN TO READ Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal? The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video: Camera series, a lot of the difference in footage quality comes down to the role sensors play in processing…
8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…
6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has…
4 MIN TO READ This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change. Yet, there are signs of hope. More people are conscious of their impact on the environment, and…
8 MIN TO READ Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?” Instead, we’d like to defer to the experts on this…
7 MIN TO READ Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt. In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if…
6 MIN TO READ Today, we’re tackling all the advanced audio techniques that separate great audio from the merely good. Our How To Video: Audio series host Nick LaClair is joined by professional audio technician, Mike Infante. Together, they’ll walk you through perfecting your mic placement, different mic pickup patterns, and dual recording systems. Make sure your videos sound as good as they look…
