6 MIN TO READ In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming. In other words, it’s not the best route to take for most people. Video marketing is one of the…
4 MIN TO READ Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house. To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of…
3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
4 MIN TO READ One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…
4 MIN TO READ Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think. It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better…
3 MIN TO READ Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt! What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good…
4 MIN TO READ A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors. Of course, working with brand ambassadors is nothing…
7 MIN TO READ Need to make a video, but don’t have a camera? No problem! There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more…
