4 MIN TO READ It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course. Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make?…
3 MIN TO READ Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant… As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and…
10 MIN TO READ Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.
5 MIN TO READ Creativity is annoyingly fickle. Whether it’s lacking inspiration, or a bad case of writer’s block, sometimes it takes more energy to start a video project than it does to film or edit it. Overcome this all-too-common obstacle to cranking out video with a simple solution: a reliable recipe you can use again and again for different videos. Here’s how to…
5 MIN TO READ Thousands of dollars are potentially at stake, so you want to be sure to get this right: should you hire a video production studio, or do it yourself? It’s not just the expense entailed in hiring the studio or purchasing your own equipment, it could also be lost revenue and time if the end result isn’t that great, and the…
3 MIN TO READ If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.
5 MIN TO READ You spent hours perfecting your videos, and are ready to unveil them to the world, but, now what? Spending even more time customizing a WordPress or Squarespace theme is certainly an option. So is building your whole website from scratch, but in that case, you better know how to code. A third option, for those of us short on time…
5 MIN TO READ Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing. From performance analysis,…
