3 MIN TO READ Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you…
4 MIN TO READ Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos. The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get…
3 MIN TO READ Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.
3 MIN TO READ If you have an idea for a great product, but haven’t got a prototype, how do you convince investors to fund your venture? Here are all the practical tips you’ll need for creating a video that has the wow factor to get investors keen to be part of the journey.
4 MIN TO READ Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…
5 MIN TO READ We wouldn’t be anywhere without our customers. This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us. Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too…
4 MIN TO READ It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course. Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make?…
3 MIN TO READ Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant… As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and…
