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How to Get the Most Out of Your SproutVideo Account

4 MIN TO READ How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes. In reality, you have to be using every single trick in your arsenal…

The Case Against Native Video

4 MIN TO READ Image credit: blossomstar (freepik.com) Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media. Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good…

Hi, I’m Your CEO: 15 Tips for Your Internal Corporate Video

3 MIN TO READ If you’ve decided to take the plunge and make video an integral part of your organization’s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.

Five Inspiring Examples of Brand Building with Video

3 MIN TO READ When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video…

Meet Our New Player: Secure, Social, Sharp, and Smooth

5 MIN TO READ This might just be our most exciting platform release yet. We are officially rolling out our new video player, with support for Ultra-HD video formats, variable playback speed, social sharing and downloading through the player, true adaptive bitrate streaming, thumbnail images displayed when seeking, and more. This is a major change across our entire platform, and marks a huge step…

Team Talk: 10 Ways to Make Video a Part of Your Weekly Roundup

3 MIN TO READ Communication is an important part of any thriving business. Chances are you spend a lot of time sharing company updates and ensuring all team members are on the same page. Unlike long emails or lengthy documents from the marketing department, video is a quick, effective way to get your message across to colleagues. We share our top 10 tips for…

A Breakdown of the Cannes Lions 2016 Video Trends

3 MIN TO READ In 2015, Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. In this post, we’re looking at the trends and see what they mean for videographers.