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Filming Food: What You Need to Know

6 MIN TO READ If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’…

6 Easy Ways for Videographers to Give Back

3 MIN TO READ There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…

Educational Video is the New Marketing Video

4 MIN TO READ The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands…

A Crash Course in Video Production Management

6 MIN TO READ In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety…

Summer in the City: 10 Ideas for Capturing the Ambience on Film

4 MIN TO READ Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film. Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has…

360 Video and Virtual Reality: the Future, or the Next 3D TV?

5 MIN TO READ Image Credit: Rough Guides Remember when 3D TVs came out? Maybe you even bought one, or at least considered it. After all, Avatar was pretty cool in 3D, and helped propel the 3D experience for movies into the mainstream. Since 3D TV began its steady and quick decline in about 2012 after quite a lot of public fanfare, it begs…