3 MIN TO READ Are you ready for summer?? Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind. What…
4 MIN TO READ Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
3 MIN TO READ Like many growing companies, we get caught up in the world of video and technology and startups and the hectic pace of city life. We lose sight of the bigger, more fundamentally important things out there. In fact, I’m referring specifically to some of the biggest, most important things on this planet: trees. To celebrate Earth Day, SproutVideo launched an…
3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
6 MIN TO READ When it comes to social media, the only constant is change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of the state of social video, with a demographic breakdown of the audiences on each platform. Keep reading…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
3 MIN TO READ Lately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READ Image credit: Nan Palmero Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has…
