3 MIN TO READ No video exists in a vacuum. It’s really important to consider the context of any video you create. For a simple starting point, what does the site look like where you are embedding it? What broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your…
3 MIN TO READ Mobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional…
4 MIN TO READ One of the best ways to get people to watch your entire online video is to make sure it isn’t too long. But, what is “too long” for a video? Turns out, it depends. It comes down to the platform where you’re sharing it and the complexity of your message, just as much as it depends on attention spans. Following…
3 MIN TO READ Usually, online video is cast in a very positive light for business. Many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE – a hugely popular wrestling entertainment network. They have merchandise, video games,…
3 MIN TO READ We write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the…
3 MIN TO READ Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
4 MIN TO READ Sometimes, you just can’t film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above. Not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of everyday people, animals, industry, travel, landscapes, skyscapes,…
4 MIN TO READ Whether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.
