4 MIN TO READ Sometimes, you just can’t film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above. Not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of everyday people, animals, industry, travel, landscapes, skyscapes,…
4 MIN TO READ Whether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.
4 MIN TO READ Video editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us. That equipment is still justified in many situations. However, video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with…
5 MIN TO READ Video ads have increased dramatically in popularity in the last few years. A relatively new technology, video ads are growing at double digit pace – as much as 40-50% year on year. Last year, marketers spent an estimated $4 billion on video ads, roughly double what was spent in 2010 and potentially reaching over $9 billion in 2017. So why…
4 MIN TO READ Making an online video is not necessarily hard, but making a great online video definitely can be. Since we always want your online videos to be a huge success, read on to learn what to avoid with our top five common issues that can ruin otherwise excellent videos.
2 MIN TO READ Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies…
4 MIN TO READ When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your…
4 MIN TO READ The luxury housing market has rebounded from the Great Recession. Above a certain price point, however, it’s common for houses to linger on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have…
