Making an online video is not necessarily hard, but making a great online video definitely can be. Since we always want your online videos to be a huge success, read on to learn what to avoid with our top five common issues that can ruin otherwise excellent videos.
4 MIN TO READCustomer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies…
2 MIN TO READWhen conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your…
4 MIN TO READThe luxury housing market has rebounded from the Great Recession. Above a certain price point, however, it’s common for houses to linger on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have…
4 MIN TO READOnline video has been driving change and innovation in nearly every industry, and education is no exception. When it comes to helping students grasp and retain new concepts, video has been proven to be one of the most valuable tools in a teacher’s kit. However, video’s impact on education has moved far beyond the occasional DVD in the classroom. So,…
2 MIN TO READThe popular image of the cattle industry harkens back to the cowboys of the wild American west, with rodeos and large herds roaming the plains. However, do not make the mistake of thinking of it as an antiquated industry with little innovation or forward progress. Sure, cattle farming looks very different today after a period of scientific advancements in how…
2 MIN TO READLast week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such…
3 MIN TO READWe talk a lot about using video in a public way to attract new customers and generate leads. But, what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. We’ll walk you through the steps you need to…
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