3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….
2 MIN TO READ In addition to the highly competitive video hosting pricing for teams of any size, SproutVideo’s double-sided referral program further reduces your video hosting costs. When you refer SproutVideo to a friend or colleague, on top of a 30-day free trial, they’ll automatically receive $10 off their first month of video hosting when they activate their account. You will receive $10…
4 MIN TO READ It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on Facebook, or Instagram, or even on the news. If you have, you might be wondering why people are dousing themselves in ice water, often with…
3 MIN TO READ You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are…
3 MIN TO READ Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help…
3 MIN TO READ If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…
4 MIN TO READ One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with…
3 MIN TO READ The 2014 World Cup broke all sorts of records in terms of audience and online activity, but some of the most impressive activity was actually happening on the sidelines of the pitch and in the sky: the video technology being used to capture all the key moments of the games and transmit them to viewers. I know I felt particularly…
