One of the best ways to get people to watch your entire online video is to make sure it isn’t too long. But, what is “too long” for a video? Turns out, it depends. It comes down to the platform where you’re sharing it and the complexity of your message, just as much as it depends on attention spans. Following…
4 MIN TO READUsually, online video is cast in a very positive light for business. Many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE – a hugely popular wrestling entertainment network. They have merchandise, video games,…
3 MIN TO READWe write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the…
3 MIN TO READVideo marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
3 MIN TO READSometimes, you just can’t film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above. Not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of everyday people, animals, industry, travel, landscapes, skyscapes,…
4 MIN TO READWhether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.
4 MIN TO READVideo editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us. That equipment is still justified in many situations. However, video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with…
4 MIN TO READVideo ads have increased dramatically in popularity in the last few years. A relatively new technology, video ads are growing at double digit pace – as much as 40-50% year on year. Last year, marketers spent an estimated $4 billion on video ads, roughly double what was spent in 2010 and potentially reaching over $9 billion in 2017. So why…
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