9 MIN TO READ Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI. From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…
6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…
4 MIN TO READ What is Video Automation? Videos are one of the best tools for brands looking for exposure. But video content creation can be very time and resource intensive. Oftentimes, a single video can take days or longer to craft and distribute. Enter video automation. Video automation is changing the online content creation space. Essentially, video automation takes out the tedious parts…
5 MIN TO READ It’s important to know how to make good content when budget, location, and time are limited. SproutVideo’s Hoda Emam sat down with commercial director Jyri Pasanen to talk about making video content with these types of constraints. Watch Jyri’s entertaining stories, as well as the lessons we can learn to help you sidestep challenges, and create great content regardless of the limitations.
4 MIN TO READ This week, we will give you eight actionable ways to grow your email list and keep in touch with the people that matter the most to your business.
5 MIN TO READ Instructional videos are invaluable tools for businesses. They can assist with employee training or teach customers how to use a product or service. They can also provide important information for clients or outline company policies for personnel. Remote work is a more acceptable norm as of late, so engaging and accessible instructional videos are a must. And creating those videos…
4 MIN TO READ We just unveiled a brand new video website theme called “Spruce,” and we couldn’t be more excited about it. Beauty and charm, functionality and style — it’s got everything. We think the best way for you to get to know Spruce in all its glory is to hear from the person who designed it.
4 MIN TO READ Using B2B Marketing videos in your LinkedIn lead generation strategy is a great way to create brand awareness. But in order to reap these rewards, you have to know the right kinds of videos to make. Here are four great video creation tips to get the most out of LinkedIn for your company.
