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The Latest on Live Streaming

4 MIN TO READ Since we first launched live streaming last year, we’ve been hard at work adding new options to enhance this part of our platform. Today, we’re going over everything that’s changed. Learn how the latest feature updates will give you more control over your live stream, and stay more organized as well. What’s New With Live Streaming? There are three new…

What is White Balance and How Does It Work?

6 MIN TO READ You’ve probably heard of white balance or have the setting on your camera, but do you actually understand how it works? In this How to Video episode, we’ll be taking a look at all things white balance. We’ll explore what it means, the science behind it, and suggest some tools you can use to achieve your desired look.  In the…

Developing the Framework for Growing Your Audience

8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing.  In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…

8 Predictions for Video Production in 2021

5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…

The Best Way to Use a 360 Camera

4 MIN TO READ Not too long ago, 360 video was all the rage. You saw it on Facebook, YouTube, and even in major advertisements. However, after a splashy debut, audiences lost interest, and it largely faded from the mainstream.  In this episode of our How to Video series, we will be discussing the history of 360 cameras, some of the current consumer cameras,…

How Major Brands Crafted Holiday Videos in 2020

5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family.  However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…

Especially Thankful This Year

3 MIN TO READ This year has been tough. Many people haven’t been able to see friends and family, and many lost jobs or loved ones. We’ve spent a lot of time reflecting on everything we’ve learned and experienced this year, and while there’s a lot to lament, there’s also a lot to be grateful for. In honor of Thanksgiving, we’re exploring and sharing…

How Major Tech Brands Responded to the Pandemic with Video

4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…