8 MIN TO READ Every SproutVideo plan includes far more than the basics, from lead capture and analytics to privacy controls and full API access. This guide breaks down what you get on every plan, what unlocks as you scale, and how to put it all to work.
3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.
8 MIN TO READ Even without video, email marketing earns an average of $36 per $1 spent across industries. But add video? Click-through engagement triples. To leverage the power of both, we asked marketing experts and business owners to share their tips.
8 MIN TO READ Video needs to engage your audience across marketing channels and stages of the buyer’s journey. But how do you distribute video content to produce the results you want? This guide answers that question with a strategy to maximize the longevity and reach of your videos — without expecting you to have unlimited resources.
13 MIN TO READ Discover how live streaming can empower your business or organization. Live streaming metrics allow organizations to determine ROI, meet compliance standards, maintain security measures, and more. Learn how to evaluate and improve your strategy using analytics in this SproutVideo platform guide.
10 MIN TO READ Maximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. Try out these ten actionable strategies to get the most out of your video budget while building community and trust.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
6 MIN TO READ Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person,…
