8 MIN TO READ Video needs to engage your audience across marketing channels and stages of the buyer’s journey. But how do you distribute video content to produce the results you want? This guide answers that question with a strategy to maximize the longevity and reach of your videos — without expecting you to have unlimited resources.
13 MIN TO READ Discover how live streaming can empower your business or organization. Live streaming metrics allow organizations to determine ROI, meet compliance standards, maintain security measures, and more. Learn how to evaluate and improve your strategy using analytics in this SproutVideo platform guide.
9 MIN TO READ Maximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. Try out these ten actionable strategies to get the most out of your video budget while building community and trust.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
6 MIN TO READ Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person,…
7 MIN TO READ When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views. What if we were to tell…
4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…
3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
