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Posts Tagged with: Engagement

41 posts found

10 Best Holiday Marketing Videos (and Why They Went Viral)

9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.

The Live Stream Metrics that Matter

6 MIN TO READ As you start to live stream more and more, you’ll naturally want to know how your broadcasts are performing with your audience. To that end, SproutVideo provides detailed metrics both during and after your live stream. Still, all those data points can only do so much for you if you’re not sure what to look for. Whether you’re trying live…

How to Use the Six Persuasion Principles in Your Video Marketing Campaigns

6 MIN TO READ Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person,…

Long-Form Video: A Growing Trend in Marketing

7 MIN TO READ When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views. What if we were to tell…

15 Mistakes Vloggers Can’t Afford to Make

4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…

How to Make the Perfect Soundless Video

3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…

Keeping It Lean: The Video Strategy Your Startup Needs

4 MIN TO READ One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…