From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos. Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to…
9 MIN TO READIt’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates? It has a lot to do with human psychology. Video as a…
5 MIN TO READ(Photo Credit: GaudiLab on Shutterstock) Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction. Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking…
6 MIN TO READ(Photo Credit: Laptop by Byjeng on Shutterstock) With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos? Before you run out to…
6 MIN TO READIn this episode of our Pro Perspectives series, we catch up with veteran cinematographer Jendra Jarnagin on a bustling set. As Director of Photography of this film, she’s right in the thick of it. The set appears chaotic, with cast, crew, and equipment in a near constant state of motion. To the untrained eye, it can be hard to see…
5 MIN TO READOne of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts. They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems. If you’ve ever wondered…
5 MIN TO READIs your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry. So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need….
5 MIN TO READBottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about. But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending….
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