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Post Category: How-Tos

How to Get Great Customer Testimonials on Camera

4 MIN TO READ Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…

17 Video SEO Best Practices

10 MIN TO READ Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

14 Crucial Steps to Market Videos for Free on Your Own

3 MIN TO READ If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.

How to Get the Most Out of Your SproutVideo Account

4 MIN TO READ How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes. In reality, you have to be using every single trick in your arsenal…

Hi, I’m Your CEO: 15 Tips for Your Internal Corporate Video

3 MIN TO READ If you’ve decided to take the plunge and make video an integral part of your organization’s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.

Five Inspiring Examples of Brand Building with Video

3 MIN TO READ When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video…