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Post Category: How-Tos

Talking Heads: Making a Conversational Video

Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience. Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video,…

3 MIN TO READ

Amazingly Useful Footage You Can Only Capture With a Drone

There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life. Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots…

5 MIN TO READ

Frame Your Shots Properly for More Impactful Videos

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos. The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get…

4 MIN TO READ

How to Get Great Customer Testimonials on Camera

Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…

4 MIN TO READ

17 Video SEO Best Practices

Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

10 MIN TO READ

14 Crucial Steps to Market Videos for Free on Your Own

If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.

3 MIN TO READ