4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
4 MIN TO READ We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct. However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or…
4 MIN TO READ The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.
4 MIN TO READ The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in the New Year wondering what on earth just happened. When it comes to video,…
4 MIN TO READ With Thanksgiving week upon us, it’s time to reflect on all the ways in which life has been particularly kind to us. We are thankful for so many things here at SproutVideo. Our amazing customers, friends and family, our new offices, a remarkably warm and sunny fall in NYC, and all the delicious pizza and tacos at our doorstep, just…
4 MIN TO READ Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…
3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.
4 MIN TO READ Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!
