5 MIN TO READ You spent hours perfecting your videos, and are ready to unveil them to the world, but, now what? Spending even more time customizing a WordPress or Squarespace theme is certainly an option. So is building your whole website from scratch, but in that case, you better know how to code. A third option, for those of us short on time…
5 MIN TO READ Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing. From performance analysis,…
6 MIN TO READ Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet. If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to…
4 MIN TO READ How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes. In reality, you have to be using every single trick in your arsenal…
3 MIN TO READ Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We’ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!
4 MIN TO READ Image credit: blossomstar (freepik.com) Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media. Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good…
3 MIN TO READ When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video…
3 MIN TO READ In 2015, Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. In this post, we’re looking at the trends and see what they mean for videographers.
