4 MIN TO READ The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in the New Year wondering what on earth just happened. When it comes to video,…
4 MIN TO READ With Thanksgiving week upon us, it’s time to reflect on all the ways in which life has been particularly kind to us. We are thankful for so many things here at SproutVideo. Our amazing customers, friends and family, our new offices, a remarkably warm and sunny fall in NYC, and all the delicious pizza and tacos at our doorstep, just…
4 MIN TO READ Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…
3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.
4 MIN TO READ Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!
4 MIN TO READ Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have – the auto industry consistently churns out hit after hit. We took a close look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips you should drive right off the…
3 MIN TO READ Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience. Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video,…
3 MIN TO READ Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you…
