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You’re Doing Customer Testimonial Videos Wrong. Here’s How to Do Them Right.

Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.

2 MIN TO READ

The Business Video Playbook: Proven Tactics to Boost Sales, Engagement, and Retention

Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.

3 MIN TO READ

Customizable Video Player: 11 Ways To Boost Branding & Conversions

Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.

9 MIN TO READ

Video-Based Learning Solutions: A Playbook for Student Success

Double the engagement of your video-based learning initiative. We sat down with Ethan Anderson, Director of Product Management for NOLA Education’s Star Academy, which leverages multimodal learning to drive academic success for learners. Discover invaluable insights for developing professional training videos and thought leadership content. Watch the video interview now.

5 MIN TO READ

Product Update: Automated Subtitles For Effortless Accessibility and Knowledge Retention

Make your content more accessible, engaging, and professional without the extra work. Introducing automated subtitles with language detection, now available on all SproutVideo plans for new on-demand videos (with transcription for existing content also available).

3 MIN TO READ

Video Lead Generation: How Experts Use Video To Capture Leads

Attract, capture, and convert leads into loyal customers with video lead generation. Once you get eyeballs on your video content, how do you persuade viewers to join your audience? We asked professional marketers and business owners to share their tips with real-world examples. Use their insights to inspire your next video lead generation campaign.

11 MIN TO READ

Customer Story: Alex Hoff, CEO of CoverStory

Alex Hoff, CEO of CoverStory shares why he chooses SproutVideo to power his video-based business. Drawing from binge-worthy shows, CoverStory crafts testimonial videos that ditch scripted talking points for emotional tension and character-led storytelling. The result? Customer stories that hold attention and drive action. Inspired by his approach, we used his formula to create this customer story. Apply this framework…