6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has…
4 MIN TO READ This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change. Yet, there are signs of hope. More people are conscious of their impact on the environment, and…
8 MIN TO READ Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?” Instead, we’d like to defer to the experts on this…
7 MIN TO READ Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt. In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if…
6 MIN TO READ Today, we’re tackling all the advanced audio techniques that separate great audio from the merely good. Our How To Video: Audio series host Nick LaClair is joined by professional audio technician, Mike Infante. Together, they’ll walk you through perfecting your mic placement, different mic pickup patterns, and dual recording systems. Make sure your videos sound as good as they look…
5 MIN TO READ Sure, having the newest, cutting-edge audio equipment is always ideal. However, there are other ways to approach audio that won’t break your budget while still making a significant difference to your finished videos. For example, simply having the right mic setups for capturing sound can help avoid many common audio problems. In this post, SproutVideo’s Head of Video Production, Nick…
5 MIN TO READ It’s one thing to shoot a video in a studio where you have total control over the lighting setup. It’s quite another to shoot in a typical office environment, with a mix of natural and artificial light sources. In this episode of our How to Video: Lighting series, we’re focusing on how to successfully craft indoor environmental lighting to achieve…
6 MIN TO READ Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out. In this episode of our How To Video: Lighting series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep…
