6 MIN TO READ Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out. In this episode of our How To Video: Lighting series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep…
4 MIN TO READ In this episode of our How To Video: Lighting series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right. Keeping reading and watch the video below to gain new expertise in…
4 MIN TO READ Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting. Here’s how to use color effectively in your videos to…
6 MIN TO READ In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video. You have probably heard it dozens of times by now: if…
5 MIN TO READ January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds. Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year…
3 MIN TO READ Ever wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes. We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways…
9 MIN TO READ From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos. Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to…
4 MIN TO READ Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all. Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an…
