4 MIN TO READ Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
4 MIN TO READ Online video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience. The savviest politicians tend to be those who, like all good brands, know…
5 MIN TO READ If you want someone to share your videos, you first have to understand what might motivate them to do so. As it turns out, when a piece of content elicits an emotional response from the person viewing it online, the chances that they’ll share it go way, way up. But, why? Here’s an in-depth look at the science behind why…
6 MIN TO READ Why do we find stories so engaging? Why do tall tales stand clear and vibrant in our memories when facts and figures have long since faded? Maybe it’s because stories have been the backbone of humanity from day one. But how do you craft a story? Is there a formula? A concrete set of steps? In this post, I’m going…
2 MIN TO READ What is it about the long, continuous shot that is so compelling? It’s one of those holy grails of film; a scene that is so strong, the actors so on-point, the camera work so artful and accurate that the scene basically stands on its own, no editing needed. Yes, the long take belies skill and a mastery of form—but it…
3 MIN TO READ Occasionally, a video comes along that knocks everyone’s socks off. Whether it’s because it’s brilliantly planned, brilliantly executed, capitalizes on a fabulously unlikely moment, gets a lucky shot—some videos just grab you. It’s that magic formula that everyone who makes video is dying to figure out. So what about when that amazing thing happens not once, not twice, but four…
4 MIN TO READ Image Credit: Freepik When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes. Post-play screens can be used in…
3 MIN TO READ Have you noticed that the “clean line” look is dominating high-end marketing in the last few years? Of course you have. When it comes to video, everyone from tech brands to musical brands to Instagram personalities have deployed minimalist tactics to achieve some pretty amazing results. What exactly do I mean by minimalist tactics? We’re talking about videos that cut…
