6 MIN TO READ Why do we find stories so engaging? Why do tall tales stand clear and vibrant in our memories when facts and figures have long since faded? Maybe it’s because stories have been the backbone of humanity from day one. But how do you craft a story? Is there a formula? A concrete set of steps? In this post, I’m going…
2 MIN TO READ What is it about the long, continuous shot that is so compelling? It’s one of those holy grails of film; a scene that is so strong, the actors so on-point, the camera work so artful and accurate that the scene basically stands on its own, no editing needed. Yes, the long take belies skill and a mastery of form—but it…
3 MIN TO READ Occasionally, a video comes along that knocks everyone’s socks off. Whether it’s because it’s brilliantly planned, brilliantly executed, capitalizes on a fabulously unlikely moment, gets a lucky shot—some videos just grab you. It’s that magic formula that everyone who makes video is dying to figure out. So what about when that amazing thing happens not once, not twice, but four…
4 MIN TO READ Image Credit: Freepik When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes. Post-play screens can be used in…
3 MIN TO READ Have you noticed that the “clean line” look is dominating high-end marketing in the last few years? Of course you have. When it comes to video, everyone from tech brands to musical brands to Instagram personalities have deployed minimalist tactics to achieve some pretty amazing results. What exactly do I mean by minimalist tactics? We’re talking about videos that cut…
4 MIN TO READ Mobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom. In this post, we take a deep dive into the ins and outs of this major trend in video…
2 MIN TO READ You probably know by now that Instagram is a major—and growing—platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it’s a unique…
5 MIN TO READ Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
