6 MIN TO READ Spielberg doesn’t do it alone. Neither do the Coen brothers. So how on earth can you make a decent, shareable video by yourself? The good news is that with a few clever hacks, one-person marketing teams can produce great video. In this post, we’ll walk you through the exact steps you need to take to get set up for success…
3 MIN TO READ In today’s hyper-connected economy, it sometimes seems like all advice and resources are aimed at helping you reach a global market—but for a lot of businesses this isn’t necessarily the best strategy. Plenty of businesses still thrive in the style of brick-and-mortar, believe it or not! And you might not realize it, but online video is great for helping you…
5 MIN TO READ Video isn’t one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts. In order for video to…
6 MIN TO READ If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’…
3 MIN TO READ There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…
4 MIN TO READ The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands…
3 MIN TO READ Sophisticated special effects can give your video a real boost! When used correctly, you will see genuine engagement, more shares, and increased sales leads. Learn more about the techniques you can use to make your videos stand out from the crowd with our simple guide.
6 MIN TO READ In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety…
