4 MIN TO READ Sometimes, even if you know exactly what you need your video to say, it’s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That’s why creating intros can be one of the most challenging parts of making a good video. The bottom line is that your introduction has to…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
4 MIN TO READ Just in time for the holidays, we released some seriously awesome, incredibly useful features that are totally worth celebrating! We now offer three different types of embed codes (responsive, email, and lightbox embeds), custom post-play screens on SproutVideo landing pages and video websites, and we changed how some of our most popular security features work to make them more flexible….
5 MIN TO READ In this guest post from Motion Array, learn how to design and use motion graphics in your videos. There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics…
7 MIN TO READ First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away. If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps…
3 MIN TO READ There’s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements—think tourism, products with high design concepts, any kind of sport or performance—making the most of what 360 video has to offer. A number of brands have taken quick advantage of this highly interactive video format, and we thought…
3 MIN TO READ As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…
