2 MIN TO READ In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying. Empowered by the internet to seek and find information about where products come from and how they’re made, companies…
2 MIN TO READ As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long. Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have…
8 MIN TO READ Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan. I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small…
3 MIN TO READ In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart. Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are…
4 MIN TO READ Sometimes, even if you know exactly what you need your video to say, it’s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That’s why creating intros can be one of the most challenging parts of making a good video. The bottom line is that your introduction has to…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
4 MIN TO READ Just in time for the holidays, we released some seriously awesome, incredibly useful features that are totally worth celebrating! We now offer three different types of embed codes (responsive, email, and lightbox embeds), custom post-play screens on SproutVideo landing pages and video websites, and we changed how some of our most popular security features work to make them more flexible….
