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Post Category: Video Marketing

How to Get Great Customer Testimonials on Camera

4 MIN TO READ Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…

Video Marketing Lessons from Luxury Brands

3 MIN TO READ Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant… As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and…

17 Video SEO Best Practices

10 MIN TO READ Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

14 Crucial Steps to Market Videos for Free on Your Own

3 MIN TO READ If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.

Why You Should Build Your Video Website with SproutVideo

5 MIN TO READ You spent hours perfecting your videos, and are ready to unveil them to the world, but, now what? Spending even more time customizing a WordPress or Squarespace theme is certainly an option. So is building your whole website from scratch, but in that case, you better know how to code. A third option, for those of us short on time…

Eight Unexpected Video Marketing Lessons from Sports

5 MIN TO READ Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing. From performance analysis,…