6 MIN TO READ Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet. If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to…
4 MIN TO READ How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes. In reality, you have to be using every single trick in your arsenal…
3 MIN TO READ Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We’ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!
4 MIN TO READ Image credit: blossomstar (freepik.com) Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media. Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good…
3 MIN TO READ When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video…
3 MIN TO READ In 2015, Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. In this post, we’re looking at the trends and see what they mean for videographers.
3 MIN TO READ In today’s hyper-connected economy, it sometimes seems like all advice and resources are aimed at helping you reach a global market—but for a lot of businesses this isn’t necessarily the best strategy. Plenty of businesses still thrive in the style of brick-and-mortar, believe it or not! And you might not realize it, but online video is great for helping you…
5 MIN TO READ Video isn’t one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts. In order for video to…
