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Post Category: Video Marketing

Four Smart Ways to Use Customizable Post-Play Screens

4 MIN TO READ Image Credit: Freepik When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes. Post-play screens can be used in…

What’s So Great About Minimalist Video?

3 MIN TO READ Have you noticed that the “clean line” look is dominating high-end marketing in the last few years? Of course you have. When it comes to video, everyone from tech brands to musical brands to Instagram personalities have deployed minimalist tactics to achieve some pretty amazing results. What exactly do I mean by minimalist tactics? We’re talking about videos that cut…

How to Leverage New Video Ad Formats on Social

4 MIN TO READ Mobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom. In this post, we take a deep dive into the ins and outs of this major trend in video…

Video Marketing Lessons from Instagram Champions

2 MIN TO READ You probably know by now that Instagram is a major—and growing—platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it’s a unique…

The Definitive Guide to B2B Video Marketing ROI

5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…

Let Them In: Go Behind the Scenes with Video

2 MIN TO READ In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying. Empowered by the internet to seek and find information about where products come from and how they’re made, companies…

8 Ideas for Using Internal Video to Engage Your Community

2 MIN TO READ As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long. Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have…