2 MIN TO READ You probably know by now that Instagram is a major—and growing—platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it’s a unique…
5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
2 MIN TO READ In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying. Empowered by the internet to seek and find information about where products come from and how they’re made, companies…
2 MIN TO READ As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long. Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
3 MIN TO READ There’s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements—think tourism, products with high design concepts, any kind of sport or performance—making the most of what 360 video has to offer. A number of brands have taken quick advantage of this highly interactive video format, and we thought…
3 MIN TO READ As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…
