4 MIN TO READ The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands…
5 MIN TO READ Image Credit: Rough Guides Remember when 3D TVs came out? Maybe you even bought one, or at least considered it. After all, Avatar was pretty cool in 3D, and helped propel the 3D experience for movies into the mainstream. Since 3D TV began its steady and quick decline in about 2012 after quite a lot of public fanfare, it begs…
4 MIN TO READ Creating a video series can be an excellent way to raise engagement with your website, reach new audiences, and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through video series, and this isn’t surprising when you think about what a series actually is. Since it’s a brand…
3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
6 MIN TO READ When it comes to social media, the only constant is change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of the state of social video, with a demographic breakdown of the audiences on each platform. Keep reading…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
3 MIN TO READ Lately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READ Image credit: Nan Palmero Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has…
