Creating a video series can be an excellent way to raise engagement with your website, reach new audiences, and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through video series, and this isn’t surprising when you think about what a series actually is. Since it’s a brand…
4 MIN TO READImage Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
3 MIN TO READWhen it comes to social media, the only constant is change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of the state of social video, with a demographic breakdown of the audiences on each platform. Keep reading…
6 MIN TO READIf you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
2 MIN TO READLately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READImage credit: Nan Palmero Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has…
3 MIN TO READVideo marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
4 MIN TO READOnline video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience. The savviest politicians tend to be those who, like all good brands, know…
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