3 MIN TO READ There’s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements—think tourism, products with high design concepts, any kind of sport or performance—making the most of what 360 video has to offer. A number of brands have taken quick advantage of this highly interactive video format, and we thought…
3 MIN TO READ As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes,…
3 MIN TO READ Hey, remember that phrase “snackable content”? In a recent post, we talked to you about how social video is the new SEO, and we ever-so-briefly mentioned the importance of content being easy-to-digest and easy-to-share, ie. “snackable.” We quickly realized that snackable content is a whole post unto itself, so to do it justice, we’re going to spend a bit of…
3 MIN TO READ Video SEO used to be the name of the game, but these days, it’s all about social video. SEO is still definitely important in its own right – you can’t ignore it. However, the lines are increasingly blurring between organic and social discovery. So, what does this mean for your videos, and how can you take advantage of these emerging…
5 MIN TO READ Image Credit: Freepik The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention. Not surprisingly, many…
4 MIN TO READ Sometimes inspiration for great videos comes from places you’d least expect. In this post, we’re looking at some unconventional—yet surprisingly popular—models of engaging video. In our analysis, we extrapolated what makes these videos effective, despite being more than a little odd. Keep reading, and you’ll see what we mean.
2 MIN TO READ After a rapid rise that began more than a decade ago, video is now the predominant way of sharing information online. But, what does all this growth mean for video? Where do we go from here? In this post, we take a global perspective on the evolution of online video. We highlight key video trends and video leaders on every…
3 MIN TO READ Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base. Since we are huge proponents of using video in email marketing, we analyzed the impact video had…
