Post Category: “How To Video” Series

43 posts found

Clearing up Codecs: Raw, Log, and Compression Demystified

4 MIN TO READ Footage can be recorded in several formats: uncompressed raw, Log, or standard color space to name a few.  But, what do those terms even mean, and how do they impact your final result? In this week’s How To Video, we’re going to be taking a deep dive into the different types of video codecs, and the effect they have on…

Are Full-Frame Sensors the Future?

4 MIN TO READ The rise of full-frame sensors has been on its way for years now. However, Super 35 is still seen as the standard for most serious filmmakers. In this episode of How To Video, creative director Nick LaClair discusses some of the pros and cons of full-frame sensors, and what he would buy right now. History Super 35 (or 35MM film)…

Exactly How to Nail Your Message On Camera

6 MIN TO READ Delivering a message on camera is one of the most challenging parts of creating professional videos, especially if you’re not used to being the star of the show. In the second part of our How To Video series on filming all by your lonesome, we’re looking at how best to get your message across. Whether you read from a script…

How to Film Yourself for a Professional Result

7 MIN TO READ In this episode of our How To Video series, our Creative Director, Nick LaClair, breaks down how to execute a professional video shoot all by yourself. To ensure that you get off to the right start, we’re looking at the gear you’ll need as well as three key steps to take prior to shooting. Watch the video below and keep…

Four Secrets to Optimizing Video for Social Sharing

5 MIN TO READ Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How…

How to Find Music and Edit It Into Your Video

3 MIN TO READ In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our “How To Video” series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the right…

Amazing Anamorphic: Add Cinematic Flair to Your Footage

7 MIN TO READ Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again. In this episode of our How To Video series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from standard…