Collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might not have been aware of their offerings before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand….
4 MIN TO READMarketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…
3 MIN TO READPop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music. The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in…
4 MIN TO READImage Credit: 24hoursofhappy.com (2013) This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams. It’s still stuck in our heads, and for good reason. The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went…
4 MIN TO READPreparing for your next event? It will be important to put out promotional materials that create a buzz and inspires people to get involved. At the same time, you may want to weave this event into the larger narrative of what your company is about, without losing focus on the event. That’s a lot to achieve on top of managing…
3 MIN TO READMaybe you already own a GoPro or HD video-equipped drone, or maybe you’re thinking of investing in one to bring an element of epicness into your videos. In either case, GoPro and drones have a lot to offer in terms of drama, with the ability to capture powerful new perspectives that translate into amazing video moments. Here are the basics…
3 MIN TO READIf you use Constant Contact, we have some great news for you! We just added their popular email marketing platform as our latest integration. Read on for further details on how to set it up and start sending leads to your list today.
< 1 MIN TO READWe’ve been on a roll with new feature announcements recently, and are not planning to stop anytime soon! For example, since December 2014, we launched our Video Site Theme Editor with three beautiful themes, IP Address Restriction and Single-Sign-On, the ability to replace a video, and two other video marketing integrations to boot. As our third integration to date, we…
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