With intuitive, powerful tools like embedded video, video analytics, mobile playback, and a high level of security, personalized marketing videos can become more attainable and manageable for teams without extensive production and distribution budgets.

When you pair the platform we’ve built with the power of HubSpot data and automation, you’re in business. Now, with the SproutVideo Media Bridge Integration with HubSpot, you can leverage the power of SproutVideo right from your HubSpot portal.

What is Media Bridge from HubSpot?

HubSpot recently launched new media apps that allow users to embed media (like SproutVideo content) directly in HubSpot’s drag-and-drop editors. With the combined functionality, users can then leverage engagement data in HubSpot’s CRM platform and reporting. 

We can’t wait for HubSpot users to see the power of SproutVideo, especially with the new feature of embedding with Media Bridge. Now, when video content is top of mind, we hope to see marketers using video like they typically would use an image or form. The possibilities for new campaigns are endless.

Using Video as a Conversion Tool

At SproutVideo, we’re working every day to provide the tools our users need to be successful. So, when we launched more features to improve video lead capture and conversion, it made perfect sense to combine our tool with HubSpot as a way to amplify outreach and conversion capabilities even more. 

Recent HubSpot research showed that the top media type companies are creating in 2021 is video, so now that brands are more comfortable creating videos, it’s time to take the strategy even further by using conversion tools and inbound marketing strategies. 

Video is a proven strategy for brands to grow, here’s how:

• Retailers can improve product conversions by 30% by adding videos to shopping pages
• Videos can increase shopper confidence by more than 50%
• Video can be tied to ROI, providing valuable insights for marketing strategy

Ways to Scale Video Marketing with SproutVideo + HubSpot

When you combine SproutVideo with HubSpot using the new Media Bridge functionality to access your videos right from HubSpot, you will start saving time immediately. Not only that, you’ll realize ways to use video in marketing you hadn’t thought of before.

1. Use In-Player Calls to Action to Convert Leads in Email Workflows

When people engage with your content, it’s one thing. When they convert, it’s another. For email nurturing workflows, consider adding a demo video or video from a sales rep at a point of high engagement, or high drop-off. Use SproutVideo and HubSpot’s data and analytics to optimize and insert your best videos in the right places.

2. Discover New Audiences with Video SEO + Traffic Campaigns

Video has the power to improve blog traffic by 200% (if videos are optimized and shared correctly). Creating optimized videos as part of content strategy will be an expectation for marketing teams if it isn’t already. Using SproutVideo’s SEO tools and HubSpot’s traffic analytics and SEO strategy, your videos will begin to rank for your target keywords, giving your organic traffic a boost.

3. Gain Blog Subscribers with Video Lead Capture Forms on HubSpot Blogs

Take your existing blog strategy and run an experiment. Where you typically put a call to action, try A/B testing against a video with a lead capture form. (We have a feeling the video will win…) Your video can serve as a call to action, explanation, or way to showcase your brand.

4. Convert More Landing Page Visitors with On-Page Videos

Speaking of conversions, videos perform well on landing pages. Some tips— keep your video above the fold, use a compelling thumbnail, and optimize your in-video form copy. 

5. Target Campaigns Based on Video Behavior

When a hot lead views a demo video, that means they’re interested in your product or service. When they view it, then pore over your pricing page right after, they’re super interested. With SproutVideo + HubSpot you can automate the follow-up to these actions, or start a nurture campaign. Your sales team will thank you.

Whether you’re already a HubSpot user or not, explore the SproutVideo Integration with HubSpot and take a look at the Media Bridge functionality. With a specific goal of helping to reduce “tab fatigue” and human error associated with the copy + paste game, we’re partnering with the tools you use every day to improve your strategy and make life a little bit easier as a conversion-focused marketer.

The post Learn How Media Bridge Streamlines Hubspot/SproutVideo Integration appeared first on SproutVideo.

Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on the ways these new features will help improve your workflow and account management.

What’s in the Release?

Stay organized and work more efficiently with your team while extending the abilities of the SproutVideo platform through Zapier. Watch the video below to get the highlights.

Those with large video libraries, rejoice! Folders are here, and they’re incredibly easy to use to organize your video content.

By default, all your videos are listed in your home folder. If you have a lot of videos, it can be hard to stay on top of all your content.

Now, you can create nested folders to make it simple and quick to find what you’re looking for. You can easily move videos from one folder to another, delete folders, and upload new videos directly to a folder.

Tags

Tags are still a great tool to help you find content by search, and to surface results within your account across folders. They are also used on your video website to help viewers locate and navigate to your videos.

We moved Tags from the sidebar to a dropdown menu above your list of videos to better showcase your video library, and to help make it clear when you’re filtering results.

Account Management Tools

In our last major release, we added support for multi-user accounts. Since that change means more people are uploading content and helping to manage accounts, we added new tools to help you stay on top of everything.

Bandwidth Caps

More uploading usually means more streaming, so we added support for the ability to cap your monthly bandwidth at a specific amount. Every SproutVideo account comes with more than enough bandwidth for the vast majority of our users, however, for those who want that extra peace of mind, bandwidth caps are a great option.

First, decide how much extra bandwidth would be permissible for your account to use in a given month. Then, simply enter the number in GB to set a limit for your account’s streaming.

Note that this is an approximate limit. If an account is consuming an exceptionally high rate of bandwidth, we might not be able to cut off streaming at the exact limit you’ve set. This is an extremely rare scenario, and not one we anticipate users encountering frequently.

Audit Log

With all those team members helping you upload videos and manage your account, you’ll want to keep track of who’s doing what. We created an audit log for that exact purpose.

Now, you can easily check and see who uploaded a video, changed a privacy setting, or edited a detail about your account.

Zapier Integration

SproutVideo already has many awesome integrations with marketing platforms. But, our latest addition stands out because it’s so flexible and so very powerful.

Our new integration with Zapier allows you to connect our platform to any other app that also integrates with Zapier. Now, you can hook up some really popular platforms, like Slack, PayPal, Salesforce, Google Drive, and many more, with your SproutVideo account.

The ways you can use this new integration are nearly endless. Here are a few uses we came up with:

• Upload videos from storage solutions like Google Drive and Dropbox
• Create a new viewer login after someone makes a purchase through Shopify or Paypal
• Notify a channel in Slack when a video is watched

Of course, there are many more ways to use SproutVideo and Zapier and any of the other apps they support. We’re excited to see what you come up with!

Our Video Website Themes and Site Editor Got an Upgrade

All of our beautiful video site themes are now even more beautified. We made minor tweaks to the designs, including updated fonts and minor changes to layouts for certain themes. We also did a lot of work on the backend to make sure your video website performs just as nicely as it looks.

Note that if you are currently using a video website or custom landing pages, and make changes to your video site, you will automatically be upgraded to the latest version of your theme when you publish your changes. If you are using custom Javascript or CSS on your video website, you’ll want to be doubly sure your custom code works properly with the new themes.

The Site Editor now contains all of the video website settings, though we bet the first thing you’ll notice is the refreshed design. We moved site privacy controls, like SSO and the site password, to a new tab called “Security” and other site settings to “Settings”. As a result, you can find everything you need in one place!

Poster Frame Picker

Last, but not least, we created a custom poster frame generator that allows you to select any frame from your video to use as the poster frame.

The poster frame is the image that’s displayed before a viewer clicks to play your video. Before, you could upload your own, or pick from one of four images we generated for you.

Now, you can select any frame from the video, and we will automatically generate the image for you.

This simple tool will save you a lot of time and allow you to more precisely adjust the appearance of your videos.

We hope you love these updates to our platform! If you’d like to test them out for yourself, open a free trial today to see what all the fuss is about.

If you have any questions or feedback, please contact support or leave a comment below.

The post Update: Get Organized with Folders, and More! appeared first on SproutVideo.

SproutVideo now integrates with a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we’ve added, and how you can leverage them for your business.

New Marketing Integrations

We previously added support for Constant Contact, Mailchimp, Drip, Aweber, and Infusionsoft. To that list, we’ve just added Campaign Monitor, Act-On, Hubspot, Intercom, and Vertical Response.

All of the supported platforms work in a similar manner with SproutVideo’s lead capture tools. With an integration setup for your account, and email capture enabled for the video(s) of your choice, you can send leads directly to your email or marketing platform.

How to Setup an Integration

Enabling a marketing integration for your account couldn’t be easier. The process to set one up is the same for all supported platforms within your SproutVideo account.

If you don’t already have a SproutVideo account, you can open a free trial today (no credit card required) to test out different integrations.

Navigate to Account Settings, and select Email Integrations on the lefthand side of the screen.

There, pick your preferred platform, and click Connect.

You’ll be prompted to enter your credentials for that provider. Then, you’ll be redirected back to your SproutVideo account. You can finish configuring the integration by selecting a list, among other options.

Going forward, any video with email capture enabled will send leads straight to that list. No more exporting and importing!

Details on The New Integrations

Although the basis for all of these integrations is the same, each one is a little unique. Here are the details on the differences between them.

Act-On

Because of how their platform works, SproutVideo will create a list for you within your Act-On account. Then, when your email-gated videos generate leads, we’ll send them automatically to the list we created.

If you’d like to set up welcome emails or opt-in emails, you can do so within your Act-On account. This integration is great for growing your list.

Campaign Monitor

Once you’ve setup the first part of the integration, you simply need to select a list to which you’ll send your leads. All email-gated videos will now direct the leads they generate to this list.

Since you can pick a specific list, you could potentially create a custom workflow within Campaign Monitor for new subscribers added to your list.

Hubspot

The Hubspot integration is very straightforward because it happens on the backend. Lead generation magic happens when you enable the Lead Capture option within your SproutVideo account. 

First, whenever a viewer watches one of your email-gated videos, the title of the video as well as email and contact information, is added as a Contact in HubSpot as a timeline event. The record also includes how much of the video they watched in increments from 1% to 100%. You can click on the contact’s name to get a detailed view of all the videos they have watched. Using that information, you can create multiple campaigns segmented by different viewing behavior.

In addition, your SproutVideo video library is accessible in HubSpot. You can add emails, and landing pages, and choose which videos to sync. 

Check out our Knowledge Base to learn more about integrating SproutVideo and HubSpot. If you’re looking for tips on using video as a conversion tool, check out these five ways to leverage video and HubSpot to generate demand and leads.

Intercom

The Intercom integration is similar to Hubspot because we are able to handle a lot of it on the backend. Every time a video generates a new lead, we pass it to Intercom as a contact. Then, we’ll automatically register any viewing activity as events in Intercom.

You can use those events to run targeted marketing campaigns. For example, if someone watches a product video, you could use that event to trigger an email with a special offer.

Vertical Response

With the Vertical Response integration enabled for your account, we automatically create a new contact every time a video generates a lead. You can also pick the list within Vertical Response to which you’d like to direct leads.

Once the integration is setup, you can start growing your list with your videos.

Are you using a marketing integration with your SproutVideo account? Curious how you might be able to use one? Ask away in the comments below!

The post Update: Marketing Integrations Galore appeared first on SproutVideo.

When you’re back at the office you could send them an email, but that’s hardly going to set their world alight. Video mail, on the other hand, is a surefire way to get their attention, tell them more about your service, and take your business relationship to the next level.

In this post, we’re going to look at the most effective ways to use video to get your message across.

Creating your video messaging strategy

Welcome to the future, everyone! If it’s not possible to speak face to face to someone these days, we’ve got email, text, instant messaging, and voicemail (but does anyone really like voicemail?). And now, there’s video mail. 

The type of video you might include in an email campaign is different from video you might place on a homepage, in a blog post, or on a product page. It also requires a specific approach to get it right.

Importantly, email inbox providers do not support video playback in the inbox yet. If your campaign requires animation, use GIFs which are more broadly supported.

Since video playback is not supported in the inbox, your goal is to get email recipients to click through to a landing page containing your video. There, they can interact with your video, content, and calls-to-action, depending on the type of campaign you’re running.

How to set up a video e-blast strategy

1. Decide what you want to achieve with your video message campaign. It helps to be specific and focused. For example, you could go with lead generation, more website visitors, or more sales.
2. Brainstorm the most effective ways to achieve your objective. This is where you will think carefully about the type of video content that your recipients will respond positively to.
3. Shoot the video. If that sounds daunting, we recommend familiarizing yourself with the points in our post A Crash Course in Video Production Management.
4. Show the video to your colleagues, get feedback, then incorporate it.
5. Consider what you want viewers to do after watching your video. A customizable post-play screen can help drive traffic to a landing page, capture leads, allow the audience to download content, or even display special offers. If you want to learn more about post-play screens, there are lots of useful tips in our post Four Smart Ways to Use Customizable Post-Play Screens.
6. If you are aiming for lead generation, integrate with your email marketing platform of choice. SproutVideo makes email integration easy!
7. Use the email embed code we provide to place an attractive image in your email campaign that links to your video landing page.
8. We recommend aligning the copy in the email with your campaign, and staying focused on your goal. One email, one purpose is a good rule to stick to.
9. Hit the send button!
10. Measure engagement and use the results in your next video messaging e-blast. If you use a video platform like SproutVideo, it’s possible to tag and track every viewer, viewer location, device and IP address, total time watched, and average viewer engagement.

How to use video mail in your organization

Incorporating video messages in your marketing strategy is simple. If you feel that video is the best way to communicate, then go for it! Here are some suggestions to help you get started.

A word from the CEO

When it comes to communication, CEOs have a multitude of ways to talk to their staff. If you need to share important information with your team, video mail is an ideal choice. The personal touch is bound to resonate, and can help build a rapport, even with remote employees.

Perhaps you want to provide guidance on responding to media inquiries, or give your employees an explanation of the month’s financial results. Creating a video message will enable you to make your points concisely and memorably. Furthermore, the video can be watched whenever and wherever your employee wants.

For more information, check out these fifteen tips on leveraging video for internal communications.

How to’s

If you sell products or services, chances are that you regularly receive emails or phone calls from customers in need of crucial information. For instance, they might need to know how to assemble the stand for their Moses basket, or what to do if their device needs to reset. You’ve probably put together support documentation that you can quickly send out, but is that good enough?

It’s the little extras like a how-to video mail that make a business stand out and gain a reputation as one of the best. What’s more, you can use your video message to up-sell customers on additional features and services that they might find useful.

Organizations that sell a service typically need to update existing customers about new features. It’s certainly advisable to upload these videos to your website and share them on social media. But what about customers who don’t regularly check your site or don’t follow you on social media?

Use a video message to let them know about the great new features and how they will make a difference to the way they use your service.

Not sure how to get started? Here are ten tips on making a product video that doesn’t suck.

Customer testimonials

Fact: people respond to people. That’s why customer testimonials are so effective. When it comes to showing prospective clients the difference that your business can make for them, the account of a real customer is extremely persuasive.

A video mail featuring a satisfied customer is even more compelling than a traditional text-based message. Moreover, it will ensure it is authentic and relevant. Showing a customer using the product reassures prospective buyers that they’re getting a good deal. It also demonstrates to them that it meets their needs.

In order to create an effective customer testimonial video mail, we recommend holding a pre-shoot meeting with the customer. This will prepare them for what will happen. It will also ensure they are relaxed and behave naturally on camera.  For more tips on spreading the word about your service using video, check out our post 5 Tips for Awesome Customer Testimonials.

Video mail is yet another great marketing tool to enable businesses to reach out to customers. Once you have learned the basics, video messages will become an important element of your video marketing campaign strategy.

Questions about making killer video messages? Get in contact with the SproutVideo team below or on Twitter.

The post You’ve Got (Video) Mail appeared first on SproutVideo.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

(Re)Define your true voice

Do you have a sneaking suspicion your brand has lost its voice or become confused about what it stands for? Or, you might feel that you simply don’t know how to find and connect with a new audience.

The good news is that with a little thinking, some research, and a carefully planned video marketing campaign, you can reclaim what your brand stands for.

We’re going to let you into a secret – producing a video makes you sit down and consider what your brand is all about. It sounds basic, but during the day to day running of a business, it can be hard to find time to consider your core message.

It’s natural that as a business develops, its message changes. The pre-production phase of creating a video is an opportunity to think about your brand, products or services, your target audience, and their interests.

Understand your audience

To make your video relevant, you need to understand your audience. If you’re struggling to understand what makes them tick, then get out there and talk to them! Conducting audience research will be invaluable not just for your video, but for your brand’s marketing strategy.

As a general rule, being a brand that’s relevant to your target market means speaking their language. It also means your video should aim to reflect their interests, hopes, and needs.

Once you can confidently answer the following questions about your audience, then you’re ready to start planning your video:

• What age range does my audience fall into?
• What do they enjoy doing?
• Where do they hang out online and offline?
• What are their values?
• What are their aspirations?
• How will they use my product / service?
• How will my brand make a difference to their lives?

When you’ve cracked understanding your audience, you’re perfectly placed to produce a video that appeals to your target market. Use your video to capture leads for your business by educating your audience, connecting with them, or converting them from prospective customers into buyers. Whatever type of leads you want to create, just make sure that your message matches your viewers’ needs and interests.

Videos are lead magnets. In fact, 70% of B2B marketers think that video is more effective than any other content when it comes to converting leads.

To ensure that you have a good understanding of your audience and are targeting the right leads, it’s a good idea to track your videos’ performance, know how many leads converted into paying customers, and the revenue that was generated. Our Definitive Guide to B2B Video Marketing ROI has lots of detailed information on keeping tabs on your ROI.

Reach out to your audience

Once you understand your audience, you’ll have a pretty good idea of where they can be found online. It goes without saying that having a social media presence is absolutely essential. There’s lots of info on how people are using social media platforms to consume video in our post The State of Social Video in 2016. 

With SproutVideo, you can easily post your video to social media sites. Thanks to the sheer volume of content competing for users’ attention on social media, it’s more important than ever to ensure your video connects on a emotional level with your audience.

Whether it makes them laugh, cry, or even feel angry, it must say something that grabs their attention within seconds. Do this and viewers will engage with your message. Head over to Completing Your Social Media Plan with Video for 11 good reasons why you need a prominent video presence across social media.

Reaching out to your audience at the right time can make the difference between making and not making a sale. With one of SproutVideo’s marketing platform integrations, you can send email addresses captured by the SproutVideo email gating feature straight to your account. Then, you can set up a highly targeted marketing campaign based on your prospects’ viewing activity. One great example of using this integration is to send out an ebook containing a discount code after someone watches a product demo video on your website.

In Conclusion

No business wants to be considered irrelevant. No one wants to keep sending out a message that isn’t resonating with their target market. For business owners who want to stay relevant, evolve and connect with their customers, it’s essential to get in front of their target market and listen to them. Understanding what makes them tick is one of the most important elements of an effective, engaging marketing campaign.

Using video, it’s possible to show your target market that you’re in touch with their needs. What’s more, you can engage with them at just the right time and place. It’s a great way to make an immediate, personal connection; rather than communicating at the customer, you’re communicating with them.

If you have any thoughts to add on using video to stay relevant, share them with the SproutVideo community in the Comments section below or on Twitter! 

The post How to Stay Relevant: Using Video to Reach a New Audience appeared first on SproutVideo.

What is Viewer Tracking?

Viewer tracking is when you can identify a specific viewer, and tie a viewing session to the individual, based on their email address.

There are several different reasons why viewer tracking is an exceptionally powerful feature. It provides specific insights into your audience; it can be combined with other tools in highly effective marketing campaigns; and it can be leveraged for multiple business functions.

How to Tag Viewers With an Email Address

To track individual viewers, you’ll want to tag them with an email address. SproutVideo supports several ways of doing so.

Email Gated Videos

The easiest way is to email gate your content. When viewers arrive on a page containing your video, the player will prompt them for their email address. After they enter it, they can watch your video.

Pass Emails Through URLs or Embed Codes

Another option is to pass the email address through a parameter appended to your video sharing URL.

This is a particularly great option if you’re emailing a link to your video. If you’re using our video email embed codes, we’ll take care of that automatically for you. If you’re not, you just have to add the parameter manually, like so:

Video URL: https://mysite123.vids.io/videos/sproutvideo-websites

Parameter: ?vemail={!email}

Result: https://mysite123.vids.io/videos/sproutvideo-websites?vemail={!email}

Note – that is intentionally not a working URL. Use the actual video sharing URL from your account when testing this out.

So long as that viewer’s browser session is already tagged with their email address, it will be passed to our platform when they click that link. You might have to edit the variable being used to pass the email address to our platform. Other than that, it’s very straightforward.

Similarly, you can use a custom parameter in a regular video embed code to pass a viewer’s email address to your SproutVideo hosting account. In this case, you’d add the parameter to the end of the src attribute in the embed code. For examples of how to do that, please refer to this help article about tagging viewers by their email address.

Video Security Settings

Beyond email gating, SproutVideo offers two video privacy options that require viewers to enter their email address in order to view a video. One is Login Protection, and the other is Single-Sign-On (SSO).

Login protection is a video security setting that enables you to grant video access to specific people, with very granular control over the terms of their access. You can set their permissions to expire after a period of time or number of uses. You can also set download permissions on the individual level.

To get started with login protection, first, set your videos to login protected. Then, create some viewer logins, and set their video access permissions. When you share your video with your designated viewers, they’ll encounter a screen like this:

A viewer login consists of an email address and password combination. When a viewer encounters a login protected video, they have to enter their credentials to view the video. Their viewing session is tagged with their email address, which is passed to your SproutVideo account.

SSO is very similar to login protection. The main difference is that viewer credentials are managed by your company’s existing Identity Provider instead of SproutVideo. Well-known Identity Providers include ADFS, Google Apps, and OneLogin. SproutVideo supports any SSO provider that uses the SAML 2.0 protocol.

To use SSO to regulate video access, you must first create a video website on the SproutVideo platform. Enabling SSO will likely require a technical resource at your company to set up. You can also reach out to our support team for assistance.

Ways to Use Viewer Tracking

On the backend, no matter how you captured it, that email address is sent to your SproutVideo account. There, it will show up in your video engagement metrics, or, can be sent directly to the marketing platform of your choice.

What to do With Video Engagement Metrics

Video engagement metrics show you exactly how much of a video someone watched, rewatched, or skipped. This data can be used in several different ways.

You can use it to improve your video content, for starters. If you notice that engagement drops off at a specific point in your video, you might want to review ways to keep viewers hooked. If you notice that engagement spikes, it could be a particularly compelling call-to-action, or a potentially confusing point in the video.

Another way to use engagement data is to check and see if specific individuals watched your videos. This is ideal for training videos, a sales video, lead qualification, or educational videos. You can also export your data to Excel to make it easier to analyze for really popular videos.

You could make videos required watching for trainees, and check whether they actually completed it. Assuming people who watch your product video to completion are interested in the item, you could send those leads to a sales team. If it’s a real estate video, you might contact engaged viewers about an upcoming open house.

If someone skips a lot of your video, or only watches the first few seconds, maybe a different type of content would be preferable, like a white paper or product spec sheet. Suggesting different topics or products might also be an option.

Whether your audience is highly engaged, or not at all, once you can track it, you can improve it.

Using Viewer Activity in Marketing Campaigns

If you’re sending emails to one of SproutVideo’s supported marketing platforms, then you can reap additional benefits from viewer tagging. You can simply build your lists, or you can run sophisticated drip marketing campaigns depending on the platform you’re using.

For instance, a campaign based on the specific video a viewer watched would be really powerful. Ideally, it would trigger messaging or discounts that specifically pertain to the product or service featured in the video.

The benefit to this is that you can largely automate this process. Once you setup some welcome emails, and get your messaging right, new subscribers will hear from you automatically. This is a very scalable and low-touch marketing campaign.

Are you tagging your viewers by their email address? How are you using that information? Sound off in the comments below!

The post Powerful Ways to Use Viewer Tracking to the Fullest appeared first on SproutVideo.

How the Constant Contact Integration Works

Similar to our Aweber, Mailchimp and Infusionsoft integrations, you can use Constant Contact with our popular email gating feature to drive leads to your email marketing list with your videos. When enabled, any viewers who enter their email address to watch your video will appear automatically in the email marketing list you designate.

To enable it, just click the green button next to the Constant Contact logo under Email Integrations in your Account Settings. Enter your Constant Contact credentials in the secure login screen, and that’s it!

Don’t have an account with us yet? Not to worry, you can test out this great new feature and more if you open a free trial account with us today.

If there is an email markeitng platform you would love to see as our next integration, please let us know about it in the comments below! We might just pick it to implement next!

The post Introducing Our Latest Integration – Constant Contact! appeared first on SproutVideo.

How the Integration Works

SproutVideo’s latest email marketing integration with Aweber allows you to send leads captured by the videos in your account directly to your Aweber mailing list. You can specify which list you want to send leads to, and we’ll take care of the rest.

You can quickly and easily setup this new integration by clicking on the “Connect to Aweber” button, entering your Aweber credentials, and selecting “Allow Access” to create a secure connection between the SproutVideo platform and Aweber.

We are planning to introduce many more email marketing integrations in the coming weeks and months. Which would you like to see next? If you tell us in the comments below, or contact our support team, we might just add your favorite platform next.

The post Another New Integration! Announcing Aweber for Email Marketing appeared first on SproutVideo.

You can now use SproutVideo’s email capture feature to send leads directly to Infusionsoft. You can even tag your new leads with the video they watched, or an existing tag from your Infusionsoft account. Please read on for more details about our latest marketing platform integration.

How it Works

When you go to the Email Integrations section of your account, you’ll find a new option to set up your new Infusionsoft integration. Setup is very simple and takes literally seconds to complete.

Once you have integrated your video hosting account with Infusionsoft, leads captured by our email gating feature will automatically be sent to your Infusionsoft account. You can also choose to tag your new leads with the title of the video they watched, or an existing tag from your Infusionsoft account.

With this powerful new integration, you can run campaigns based off specific videos, and target your messaging very precisely, or make sure the right person follows up with a lead based on the video(s) they viewed. How do you think you will use it? Let us know in the comments below!

Don’t use Infusionsoft? Tell our support team which integration you would like to see next, and we just might fast-track it for you!

The post Announcing Our Latest Marketing Integration – Keap (formerly Infusionsoft)! appeared first on SproutVideo.

When logged into your account, you will now see a new section under your Account settings called “Email Integrations.” When you click on that new section, you will see a screen where you can enter your MailChimp API key, select the list to which you want to send your new subscribers, and configure your list settings.

Benefits of New Video Marketing Integration for MailChimp

There is a key benefit to this new integration that specifically applies to certain users – namely, anyone on the Sprout or Seed plan. Before, email-gating a video required video engagement metrics because the email addresses were stored in those reports. Now, you can use email-gating if you setup your MailChimp integration regardless of your subscription plan.

Also, you no longer have to manually transfer the data captured by your email-gated videos to your MailChimp account. This will help reduce the chances of uploading subscribers to the wrong list, or MailChimp erroneously flagging an upload as non-opted-in users.

More to Come!

MailChimp is just the first of many integrations that we plan to implement in 2015, however, we would love to hear from you about the email, CRM, or marketing automation platforms you prefer! Mention which platform(s) you rely on the most in the comments below, and you might just see your favorites get picked for our next integrations.

The post Announcing Email Integration with MailChimp appeared first on SproutVideo.